3 Ways To Survive AND Thrive Long-Term In Real Estate

June 1, 2018 | Real Trends

As Marin County, California’s top producer since 2005, Tracy McLaughlin knows what it takes to have a sustainable, fruitful career in real estate. After outdoing herself in 2017 by selling about $165 million in properties—much of which was buoyed by getting involved with marquis properties like 1 Upper Road, the most expensive sale in Ross, Ca., for 2017—McLaughlin is on track to either repeat or even exceed that number this year.

A Realtor with Pacific Union Real Estate, McLaughlin was ranked #39 and #70 for Individual By Sales Volume in Real Trends The Thousand for 2016 and 2017, respectively. Here’s how she manages to sustain her success over the long term:

A big believer in branding, McLaughlin reminds agents that there are thousands of agents in the U.S. and that many of them slog along doing the same sales volume year after year. The ones who break out of this mold are usually those that focus on developing their own brands over time, and who make sure clients know what they do, what they stand for, who they are, and why their business models are different than another agent’s. “People need to know who you are and what defines you,” McLaughlin says. “If you don’t have a sustained brand, you don’t have a sustained, long-term business.”

Author Bio: Bridget McCrea is a Clearwater, Florida-based freelance writer.

Tags: California Real Estate