How America Leaves Billions Behind in Residential Real Estate and How To Maximize Your Home’s Value

Why You Should Read This Book

As one of the top producing agents in the United States, Tracy has sold more than $4 billion of residential real estate over the course of a 20 year career. Too often, Tracy has seen home buyers and sellers make seemingly innocuous decisions that result in leaving extraordinary amounts of money on the table without them knowing it. Real Estate Rescue, How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value (Mango Publishing), provides homeowners a clear road map to fully monetize the sale or purchase of their home.

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“Real Estate Rescue might be one of the most important books you ever own. Nearly everyone who buys a home also ends up selling one. We almost always do it wrong. In this incredibly helpful book, Tracy McLaughlin takes you by the hand and guides you through every step. The result? Less stress and more income from your home. I give this book my highest recommendation!”

"This book will undoubtedly change the way America looks at buying and selling homes. Tracy has nailed all the critical check-offs for successful buying or selling. It's a game changer for our industry."

A feeling. A lifestyle. Staging packages a home for potential buyers. It’s a presentation designed to engender an emotional response, somewhat analogous to the way Apple packages the iPhone.

In a cluttered and over-stimulated world, every part of an iPhone’s packaging is carefully conceived to be clean, simple and elegant. From the moment you pull back the little tab to open the outer box until you peel back the plastic that covers the screen, the process is effortless. No cheap cable ties or bubble wrap. Apple boxes have carefully designed cavities to hold the phone and accessories. The unboxing of a product only happens once, but it leaves a lasting impression, enhancing the product.

The same principle holds true in home staging. Stagers use design elements and concepts that elicit an emotional response in buyers so they can envision a home as their own. The sensory experience that’s created in the home and online attracts buyers. Buyers acquire not just the physical property but the idea of the home presented to them.

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