Pre-Listing, Renovation and Design Services
Tracy McLaughlin is widely recognized in her industry for the pre-listing efforts that she implements into the homes that she sells. Those improvements include a comprehensive plan for design, construction and staging ranging from $50,000 to $500,000. With her background as one of the country’s top agents, she is widely recognized for her proven track record for providing a very high return on investment. For each dollar spent, there is an average of a 4x return on those improvements! Nearly 70 percent of the homes that she lists regionally have undergone pre-listing improvements. Tracy is currently in the process of expanding these services on a national level.
Exterior After
Exterior Before
Dining Room After
Dining Room Before
Kitchen After
Kitchen Before
Living Room After
Living Room Before
Master Bedroom After
Master Bedroom Before
11 Locust Avenue, Ross
This Ross home was originally listed by another brokerage on May 7th, 2013 for $6,995,000. It was on the market for 229 days. The consensus amongst agents at that time was that it was worth $5,400,000. The sellers contacted me and together with my design team, we made some very impactful changes that included a new exterior paint color, new interior paint colors, lighting changes, and staging throughout. I listed the house on September 2nd, 2014, and it closed on December 18th, 2014 for $6,495,000.
Exterior After
Exterior Before
Living Room After
Living Room Before
Kitchen After
Kitchen Before
Bedroom After
Bedroom Before
110 S. Ridgewood Road, Kentfield
This house was originally listed with another brokerage on June 1st, 2010 for $3,875,000. It sat on the market for a total of 89 days. It never sold. This Kent Woodlands home had a very nice floor plan but had dated interior finishes. Under my direction, my team changed out the kitchen slabs, interior lighting, darkened the hardwood flooring, changed the carpet, updated paint colors, fixtures, and interior doors, and fully staged the house. The seller spent a total of $58,940. The house was listed with me on May 27th, 2014 and sold almost immediately for $3,900,000.
Front Exterior After
Front Exterior Before
Living Room After
Living Room Before
Sun Room After
Sun Room Before
Backyard After
Backyard Before
40 Altura Way, Greenbrae
My clients purchased this house on May 5th, 2014 for $1,881,000. Shortly after purchasing, the owners decided to move back to Tiburon. They were very concerned about losing money by selling so quickly. Under my guidance, we implemented several cosmetic changes that included drywalling a wall to create a formal dining area, opening up a wall between the kitchen and great room, turning an old laundry room into an office, drywalling an old atrium room that had no prior heat source and creating a "rec room," changed the interior lighting, changed the exterior and interior paint colors, did full staging job, and substantially changed the landscaping. The owners spent a total of $79,931 for these improvements. I listed the house on March 28th, 2015 for $2,195,000. The house sold with multiple offers for $2,575,000, $380,000 over asking price. My clients netted a total of $614,000 from a capital investment of just under $80,000.