Pre-Listing, Renovation and Design Services

Tracy McLaughlin is widely recognized in the real estate industry for the pre-listing efforts that she implements for the homes she sells. These improvements include a comprehensive plan for design, construction and staging ranging from $50,000 to $500,000. With her background as one of the country’s top agents, Tracy is known for her proven track record for achieving a very high return on investment for her clients. For each dollar spent, there is an average of a 3x return on those improvements. Nearly 80% of the homes that she lists have undergone pre-listing improvements.

Tracy has just written her first book, REAL ESTATE RESCUE: How America Leaves Billions Behind in Residential Real Estate and How To Maximize Your Home’s Value.

Click here to Preorder.

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38 Lagoon Road, Belvedere

An earlier appraisal of this home was in the $3.8 million range “as is.” After a walk through with the owners, Tracy made specific recommendations for capital improvements to maximize the seller’s equity. The total project cost, including staging, was $306,250. Tracy’s clients netted a total of $895,000 with capital improvements of $306,250. Every one of the improvements that Tracy implemented provided a very high return on investment. 

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12 Francisco Vista Court, Tiburon

Appraisals of 12 Francisco Vista Court came in at $2.9 million “as is.” After a walk through with the owners, Tracy made specific recommendations for capital improvements to maximize the seller’s equity. The total project cost, including staging, was $188,600. The residence was listed at $3,595,000. After just three days on the market, it went into multiple overbid and closed at $4,000,000. Tracy’s clients netted a total of $911,400 with capital improvements of $188,600.

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2 Verona Place, Corte Madera

2 Verona Place, “as is”, was valued at $3.5 million. After a walk through with the owners, Tracy made specific recommendations for capital improvements to maximize the seller’s equity. The total project cost was $214,445. 2 Verona Place was listed at $3,995,000. The home had a pre-emptive offer before scheduled offers were to be received and closed at $4,200,000. Tracy’s clients netted a total of $485,555 from a capital investment of $214, 445.