Pre-Listing, Renovation and Design Services

Tracy McLaughlin is widely recognized in the real estate industry for the pre-listing efforts that she implements for the homes she sells. These improvements include a comprehensive plan for design, construction and staging ranging from $50,000 to $500,000. With her background as one of the country’s top agents, Tracy is known for her proven track record for achieving a very high return on investment for her clients. For each dollar spent, there is an average of a 3x return on those improvements. Nearly seventy percent of the homes that she lists have undergone pre-listing improvements. Tracy is in the process of expanding these services on a national level and is currently writing a book on this subject.

Exterior After

Exterior Before

Dining Room After

Dining Room Before

Kitchen After

Kitchen Before

Living Room After

Living Room Before

Master Bedroom After

Master Bedroom Before

 

11 Locust Avenue, Ross

This Ross home was originally listed by another brokerage on May 7, 2013 for $6,995,000. It was on the market for 229 days. The consensus amongst agents at that time was that it was worth $5,400,000. The sellers contacted Tracy and, together with her design team, they made some very impactful changes that included a new exterior paint color, new interior paint colors, lighting changes and staging throughout. Tracy listed the house on September 2, 2014 and it closed on December 18, 2014 for $6,495,000.

Exterior After

Exterior Before

Living Room After

Living Room Before

Kitchen After

Kitchen Before

Bedroom After

Bedroom Before

 

110 S. Ridgewood Road, Kentfield

This house was originally listed with another brokerage on June 1, 2010 for $3,875,000. It sat on the market for a total of 89 days and it never sold. This Kent Woodlands home had a very nice floor plan but dated interior finishes. Under Tracy’s direction, her team changed out the kitchen slabs, interior lighting, darkened the hardwood flooring, changed the carpet, updated paint colors, fixtures, interior doors and fully staged the house. The seller spent a total of $58,940. The house was listed with Tracy on May 27, 2014 and sold almost immediately for $3,900,000.

Front Exterior After

Front Exterior Before

Living Room After

Living Room Before

Sun Room After

Sun Room Before

Backyard After

Backyard Before

 

40 Altura Way, Greenbrae

Tracy’s clients purchased this house on May 5, 2014 for $1,881,000. Shortly after purchasing, the owners decided to move back to Tiburon. They were very concerned about losing money by selling so quickly. Under Tracy’s guidance, her design team implemented several cosmetic changes that included drywalling a wall to create a formal dining area, opening up a wall between the kitchen and great room, turning an old laundry room into an office, drywalling an old atrium room that had no prior heat source and creating a “rec room”, changing the interior lighting, changing the exterior and interior paint colors, implementing a full staging job and substantially changing the landscaping. The owners spent a total of $79,931 for these improvements. Tracy listed the house on March 28, 2015 for $2,195,000. The house sold with multiple offers for $2,575,000, $380,000 over the asking price. Tracy’s clients netted a total of $614,000 from a capital investment of just under $80,000.