Marin County’s Premier Real Estate Agent
Tracy McLaughlin was named Marin County’s top producing agent in 2018 for a record breaking 13th straight year with over $151 million in closed transactions. She was ranked the number 63 Individual Agent By Sales Volume 2019 in the country/number 21 in California by REAL Trends /The Wall Street Journal and was ranked number 8, with $155.1 million in sales, by the Luxury Marketing Council of San Francisco’s 2018 Leading 100 rankings, which honors the top-producing Bay Area real estate professionals and teams based on 2017 sales volume. She was also selected by Inman News as a 2018 Inman Innovator Finalist. A lifelong resident of Marin, Tracy’s acute understanding of the local market, coupled with her unsurpassed knowledge of the region, has made her the broker of choice for luxury home buyers and sellers in Marin County. To date, Tracy has sold over $1 billion worth of residential real estate.
The combination of Tracy’s styling recommendations, strategic pricing, unparalleled international marketing program and superior photography, are integral parts of her consistently successful sales. Tracy’s comprehensive pre-listing plans for design, construction and staging, implemented on about 80% of the homes that she lists, result in an average of a 3X return for each dollar spent. Having personally purchased and renovated over 20 properties, Tracy’s extensive experience in design and construction makes her uniquely qualified to advise her clients on the smartest investment decisions regarding which home to purchase, when to sell and what improvements to make in anticipation of selling to maximize the property’s resale value.
Born and raised in the small community of Ross in Marin County, Tracy graduated from U.C. Berkeley and went on to do graduate work in television broadcasting at Stanford University. Tracy worked for eight years as a reporter/ anchor for various NBC affiliates around the country. She credits her background in journalism and communication for her ability to effectively present properties and negotiate transactions. In 2006, Tracy founded Morgan Lane, a boutique brokerage in Marin County. In 2009, she and Mark McLaughlin bought Pacific Union International. Tracy helped brand, recruit for and grow the brokerage before selling her interest in it. Pacific Union became the 5th largest brokerage in the United States and was recently acquired by Compass. In January 2019, Tracy was recruited by The Agency, a full-service, luxury real estate brokerage and lifestyle company with more than 500 agents in 27 offices throughout the U.S., Mexico, Canada and the Caribbean. Tracy was recruited by The Agency’s founders, Mauricio Umansky and Billy Rose, to continue her unparalleled sales operations in the new Marin office, joining multiple other Northern California offices as it further grows its foothold in the region.
Tracy has three children and her active involvement in local communities allows her to provide her clients with invaluable insights into the overall experience of living in Marin County. Tracy has a longstanding history of giving back to the places where she lives and works, with a focus on local charities that directly benefit Marin County residents.
Tracy gives a percentage of every closing to Marin’s Center for Domestic Peace, which has provided safe housing for women and children in Marin County for the past 41 years.
Tracy has also donated time and resources to many of Marin’s local schools, sports teams and other foundations. She believes that it is the responsibility of successful business leaders to give back to their communities. Tracy has been very involved in the Ross School, serving on the board of the school’s foundation for four years and chairing the annual Patron Party for the Garden Tour.
Tracy’s other affiliations and community activities include:
San Francisco Yacht Club
St. Francis Yacht Club
San Francisco Junior League
Auxiliary Member, Ross Valley Women’s League
Sunny Hills Children’s Garden Auxiliary
Member, Modern Art Council, San Francisco
The Battery, San Francisco
Fellow, The Aspen Institute
Council Member, Jazz Aspen
Auxiliary Board Member, Gentry Magazine