Marin County's Top Real Estate Agent Serving Aspen, Colorado & Marin County
Tracy McLaughlin has been the number one agent every single year in Marin County, California, since 2005; a record for any county in the United States. In 2021, Tracy closed $407 million in successful transactions. Tracy was the co-founder of Morgan Lane Marin. In 2009, she and her then partner, Mark McLaughlin, purchased Pacific Union International, which they grew into the 5th largest brokerage in the United States. Tracy is a Global Real Estate Advisor for Engel & Volkers in Marin County and Aspen, Colorado. Tracy authored Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How To Maximize Your Home’s Value, currently available on Amazon. Tracy is widely recognized as a thought leader in residential real estate, with regular guest appearances on national podcasts, tv and radio programs. Tracy is consistently ranked number 24 in the United States by the Wall Street Journal/Real Trends and has been in the top 100 of Real Trends for the past decade of her career.
Tracy's memberships include The Battery San Francisco, Here House in Aspen, Snow Society Aspen, Aspen Art Museum, and REALM. Tracy is Real Estate Columnist for the Aspen Times. She the Tracy McLaughlin Team give a percentage of every closed sale to Marin County's Center for Domestic Peace and Aspen's Aspen Youth Center.
Tracy's 4P Strategy
A home is the largest investment many people will ever make—and the most emotional one. Tracy illuminates the costly emotional and psychological traps that sabotage people’s investment in their homes. She makes buyers and sellers aware of the role emotions and biases play, then formulates branding, marketing and acquisition strategies that capitalize on these internal drivers rather than being the effect of them.
Properly preparing a home for the market is part of the science and art of getting the highest possible return on your investment. Tracy underscores the importance of understanding the design demands of the market and how people want to live in their homes, She shows how updating and staging a home will not only sell a home more quickly but provide a four to ten times return on the dollars spent.
Pricing is an often overlooked but key component to successfully monetizing a home. Tracy unlocks the secrets how to properly value a home, details the dangers of over-pricing and, uncovers the biases that often derail the successful sale of a home and peels back the psychology that drives buyers to act “predictably irrational” and pay more than market value for a home.
If you're selling a home in our hyper-digitalized, noisy world, how do you get people's attention?
Tracy develops a story around every home. What is the home going to represent in the marketplace? What words will define it? What should the buyer think, feel and do in response? Why would people share the story with others?