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Guiding Principles of Staging and Interior Design

Position the Home for the Highest Price

I am constantly being called to list homes that did not sell with another agent. So often when I walk through a home, I see that an architect/designer created spaces that don’t necessarily monetize for how we stage today and cost the seller money on their ultimate sales price. Or, they don’t sell at all. 

For example, I like to stage with L sectionals in all public rooms. Yet, so many rooms have windows that are in the wrong location for sectionals. Or, there are unnecessary windows. The job of a great listing agent is to see why a home isn’t selling and change how a home markets with the right paint colors, right furniture placement, right carpet choices, lighting choices, etc., to position the home to sell for the highest price in any market. 

The guiding principles of architectural design do not necessarily translate to interior design, and are not something that can evolve with trending design aesthetics. Interior design is constantly evolving, and in order to maximize the resale value of a home, the interior design must help the potential buyer to visualize how the home will look and feel to actually live in. 

Interior design trends tend to change every 8-12 years. Paint colors, shape and style of art, and size of furniture can energize a space, or make it look and feel outdated. In order to stay on the front edge of design, the property will benefit from working with a staging designer who knows the market, and is dedicated day in day to maximizing resale value. 

My team is passionate about design and know through first hand experience how to use staging to increase the value of your home for resale. 

Check out my video that deep dives into these topics that I am passionate about.


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